A new generation of mobile devices, and an increasing number of people who are looking to avoid paying a phone bill, will likely force phone companies to reconsider how they handle their mobile traffic.
A new report from mobile network research firm NextGen found that smartphone users will soon account for over a third of the global mobile data traffic.
The research also found that by 2025, mobile data usage will likely outstrip the amount of data that will be used on the same number of connected devices by a factor of 5 to 1.
In other words, smartphone users are going to be the driving force for the growth of mobile traffic in the future.
“As smartphones become more and more important, it is important that we understand the challenges that they face and work towards solutions,” said NextGen’s CEO and co-founder, Ben Smith.
“By doing so, we can ensure that we have the best mobile solutions for our customers and our partners.”
Smith and his team at NextGen are the first to publish their research into the future of mobile, mobile networks and mobile data, and they are right on target with their predictions.
Mobile data usage is projected to increase by a staggering 50% by 2025 as smartphone owners continue to use their devices more and longer.
But with a growing number of users using their devices in ways that will increasingly lead to them not paying for data services, the industry will need to do a better job of ensuring that customers can stay connected and using their mobile devices in a way that doesn’t involve paying.
“Our research shows that by 2035, mobile users will account for nearly half of all global mobile traffic,” Smith said.
“But even if they are only 10% of the overall mobile traffic, we need to be more careful about how we manage their data.
We want to make sure we’re not using their data for something they don’t want to be.”
In the meantime, Smith said, “we want to ensure that people are using the data we provide them to keep the networks healthy and profitable.
We’re doing that by making sure we have appropriate policies in place and by using the latest technology to manage that data.””
We want our users to be connected and connected and connect to the world, and not worry about paying for the service they’re using,” Smith added.