Cartoon Network has confirmed to The Wall Street Journal that it is in talks with its parent company Warner Bros. about offering a $50 weekly subscription.
The deal is a departure from the network’s past approach of only offering children’s cartoons to subscribers who sign up for premium memberships.
That model has had a positive effect on ratings for its shows.
In a statement, the network said it was “proud” to partner with Warner Bros., which has a strong portfolio of children’s programming.
The network added that it was also working with Disney and Amazon Studios on additional content for its library.
“As part of our strategy to bring our best content to children across all platforms, we have partnered with Warner Brothers Entertainment Group to offer our children’s content at a much lower cost than its competitors,” Cartoon Network CEO and co-founder Jeff Garlin said in a statement.
“The success of the Disney-owned network proves that Disney-parenting can work, and we’re excited to be a part of the Warner Bros.-owned network.”
Cartoon Network is a joint venture of Warner Bros.’ parent company, Time Warner, and Warner Home Video.
The channel’s parent company has a stake in Cartoon Network, along with other major media companies including Warner Bros, Discovery Communications and Comcast.